Social Media
Client Approval Workflow
Give clients and reviewers a clear draft → review → approve/reject → publish flow so content is signed off before it reaches a live feed. Built for agencies and teams managing multiple accounts.
From draft to published post, with sign-off
Approvals sit between content creation and publishing, so a second set of eyes is part of the pipeline — not an afterthought.
Draft
Content is created and queued for review inside the workspace.
Review
Admins can create posts on behalf of clients, and clients can review, accept, or reject them.
Approve
Approved posts move forward and can be scheduled or published.
Reject & revise
Rejected posts stay in the workspace for edits before re-review.
Approve and reject posts in one workspace
Invite team members and manage approval decisions for multiple accounts in a single workspace. Collaboration is built into the publishing flow, not bolted on.
Shared workspace
Drafting and review happen in one place for all connected accounts.
Clear decisions
Approve or reject with visible outcomes that route content correctly.
Accountable publishing
Nothing goes live without the review step in the pipeline.
Admin publish override
Admins can publish a client's post on their behalf, even when the client hasn't completed the approval yet.
A review screen built for speed
The approval view keeps the context you need — the post, its destination, and the decision — together, so reviewers can work through a queue without switching tools.
- Review posts queued for sign-off
- Approve, reject, or send back for edits
- See the destination platform for each item
- Keep everything inside one workspace
A practical approval checklist
A clear approval decision depends on more than the caption. Review the same core questions before a post moves from draft to publish.
Brief and facts
Confirm the objective, audience, offer, source facts, and brand voice.
Media and format
Check the image or video, crop, caption, links, and destination-specific requirements.
Timing and account
Verify the connected account, publish time, timezone, and reviewer ownership.
Decision and revision
Record approve or reject clearly, resolve feedback, and rerun checks after edits.
Agencies can pair this workflow with the wider agency operating model.
Related Workflows
Follow the next step in the workflow.
Agency solution
See the broader workspace and approval needs of an agency workflow.
Learn moreMulti-brand management
Organize the brands and client accounts behind each approval queue.
Learn moreContent calendar
Place approved posts into a shared calendar with clear publishing ownership.
Learn morePre-publish checks
Validate content and platform requirements after review and before publishing.
Learn moreHootsuite comparison
Compare approval and collaboration workflows before changing tools.
Learn moreSprout Social comparison
Compare team approvals, reporting, and customer-care workflows.
Learn moreAdd sign-off to your publishing pipeline
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