Record once,
reframe everywhere
Crop, fit, pad, or resize one video into the format each platform expects — Reels, Shorts, and more — then schedule it straight into your content calendar.
Reframe modes for every source clip
Crop
Trim the edges of a landscape clip to fill a vertical frame without distorting it.
Fit
Fit the whole clip inside the target frame, adding blank space where the aspect differs.
Pad
Add background padding around the video to reach the exact proportions a platform needs.
Resize
Change the dimensions directly when you want to control scale and composition yourself.
Reframe once, fit every platform
Adapt a single clip to the exact proportions each platform expects: choose a destination format, pick how the frame should adjust, and repurpose one recording into versions that look native everywhere.
- Record or upload once instead of per platform
- Choose the exact format for every destination
- Crop, fit, pad, or resize to control the composition
- Preview the composition before you finalize it
Video in the Social Rocket AI workflow
Pages that pair with reframing
Once a clip is reframed, place it in the content calendar for platform-specific publishing, or see the marketing-team workflow for the broader production process.
Related Workflows
Follow the next step in the workflow.
Instagram integration
Review the destination account requirements for short-form video publishing.
Learn moreTikTok integration
Check the supported TikTok publishing workflow before scheduling reframed clips.
Learn moreYouTube integration
Pair reframed video with the connected YouTube publishing workflow.
Learn moreContent calendar
Schedule finished versions after choosing the target format.
Learn moreMarketing-team solution
Fit reframed clips into a broader team content workflow.
Learn moreMake one take work everywhere
Start your 7-day free trial and reframe your next clip for every platform.
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