Understand the terms behind planning, approving, adapting, and publishing social content with definitions tied to real Social Rocket AI workflows.
Each definition explains the workflow in practical terms and links to the relevant product page for more detail.
A review process where a client or stakeholder checks planned content before it is published.
Useful when: Use it when more than one person needs to review, accept, or reject a post before it goes live.
Read the related featureA planning view that organizes upcoming social posts by date, channel, and publishing status.
Useful when: Use it to see the shape of a campaign and identify gaps before scheduling individual posts.
Read the related featureThe practice of organizing work for multiple brands or client accounts while keeping each brand’s content separate.
Useful when: Use it when an agency or team needs a repeatable way to switch between client brands and their publishing work.
Read the related featureA final readiness review of a post’s content and media before it is sent to a connected social platform.
Useful when: Use it immediately before publishing to catch avoidable formatting or content issues.
Read the related featureThe current state of a planned post, such as scheduled or published, as shown in the publishing workflow.
Useful when: Use it to confirm what is still planned and what has already been sent for publishing.
Read the related featurePlanning a post for a future date and time instead of publishing it immediately.
Useful when: Use it to coordinate a consistent publishing cadence across the channels connected to a campaign.
Read the related featurePreparing a piece of content for the different formats and destinations used by each social platform.
Useful when: Use it when one campaign needs channel-specific versions rather than one unchanged post everywhere.
Read the related featureAdjusting a video’s crop, fit, padding, or size so it is prepared for a target social format.
Useful when: Use it when the original video dimensions do not match the destination platform’s intended layout.
Read the related featureChecking a website’s availability and certificate status as part of an ongoing operational workflow.
Useful when: Use it when a team wants website health information alongside its regular social publishing work.
Read the related featureUsing the product’s AI-assisted workflow to draft social captions and related post content from a brief.
Useful when: Use it to create a starting draft that can still be reviewed and adapted for the intended platform.
Read the related featureThese concepts usually work as a sequence rather than isolated tasks.
Go from a definition to the product workflow behind it.
Explore the relevant feature pages, then try the workflow in Social Rocket AI.
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